Thursday, February 11, 2010

inspiration: social media

You know what I'm really interested in learning more about? The innovative ways companies and brands are using social media to reach little old us. It's exciting to see huge, traditional corporations and organizations try their hands at new technology in order to make more connections with people. (Take the White House's Flickr account -- love this picture!) Social media has proven to be quite revolutionary, as you can see in this amazing, powerful video:

And the more I think about it, the more inspired (and impressed) I am. It's a vehicle for change and creative thinking, and more significantly, a vessel for any individual to be heard if they want to be. A container of millions of different perspectives, kinda like Wordle, a technology that helps put a creative spin on any normal document.

Wordle generates "word clouds" that give prominence to words that are used the most, while ignoring simple articles. So basically, wordles showcase expressions in a whole new and customizable visual context. (I'm a total word-dork, so I had to make a few myself! Above is a wordle of Obama's "Yes We Can" speech, and below is a wordle of my resume or essentially, me!) Wordle creates so many cool new, unique outlooks -- what a great metaphor for social media, no?


  1. wow, wordle looks so cool... I might have to go check it out!

    and please visit my blog... it's only a month old and all and I would greatly appreciate it!

  2. ah! i love this! thanks for posting the video. i'm so interested in marketing stuff lately. and this one made me dance a little.

  3. Oh my gosh! wordle looks amazing! I have been interested in this too! I am so checking this out! maybe i could make a blog background...

  4. so interesting, and great video!!
    Happy vday weekend!!!!!

  5. Never heard of Wordle but am definitely going to check it out! My background's in marketing and it's alll about the social media at the moment! So interesting to get involved in xx

  6. How cool! I love social media too and how companies and such are trying to reach out. It feels like we have more say, somehow. And the wordle looks like so much fun!

  7. Oooh, that would be so cool, Emm!


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